Our Project Process …

Observation of Retail Environment

As POP experts, we are interested in knowing how people react to visual communication. Before designing point of purchase or retail environments, we spend time with our clients to understand how the design communicates and supports the brand message. Our objective assessment is based on an informal review that may include: tours of the retail environment; observations of how consumers find and choose brands; how product is shipped; merchandised; and how consumers interact with the brand.

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