A Brand's Success.

With over 70% of purchase decisions made in-store, the retail environment is a key factor in determining a brand’s success.

(Source: Point of Purchase Advertising International (POPAI) Consumer Buying Habits Study, Vol. 8 No. 8, August 2002)

What is POP?

Point of purchase enhances the visual impression our brands make at a retail level. Good POP design invites customers to interact with products, builds loyalty, and influences what they buy.

POP is multi-component visual merchandising which may include:

• specialty fixtures
• graphics
• signage
• shelf management systems
• permanent, temporary, expendable displays or merchandisers
• kiosks, gondolas and freestanding units
• counter displays, signage and sales kits
• dealer showrooms and retail environments
• product displays
• illuminated backlit graphics
• custom POP installations and merchandisers